ďťż00:00:00 Rob Dube
I believe it's freeing when you screw up to say, "I screwed up."
00:00:22 Rob Dube
Hello everyone. My name is Rob Dube, and I am here with Gino Wickman. Gino, how you doing?
00:00:29 Gino Wickman
I am doing really darn good.
00:00:31 Rob Dube
Great. Well, today is a coffee shop episode.
00:00:35 Gino Wickman
It is.
00:00:36 Rob Dube
So I'm going to turn it over to you.
00:00:38 Gino Wickman
Let me explain it to you and the audience.
00:00:41 Rob Dube
Yeah, explain it.
00:00:42 Gino Wickman
So again, for those that don't know, this is Rob and I. For years we have been sitting in a coffee shop a couple times a year. We spend a half a day and we just talk about whatever comes up. And so that's what this is. Rob and I sitting in the coffee shop having a conversation. I have no idea what he's going to bring up. He has no idea what I'm going to bring up. And we're just having a conversation and you're listening in. And we get a lot of great feedback on these, so we keep doing it. And here we go.
00:01:07 Gino Wickman
Rob, you said you're picking the first topic today. Floor is yours.
00:01:11 Rob Dube
I am picking. Okay, Gino, you have done some business shedding this year. We talk about shedding. Shed your shit. Shed your stuff.
00:01:23 Gino Wickman
Oh, I just felt so light when you said that.
00:01:25 Rob Dube
Yeah. Yeah. Okay. That's actually what I was going to ask you. How are you feeling? What can you share? What will you share? And what's life like?
00:01:33 Gino Wickman
Oh, I'll zoom out. You pick and dig as much as you want. I'm going to give kind of context and try and share it and say it as fast as I can. But the two companies are Entrepreneurial Leap and 10 Disciplines. So our business and another business. I wrote a book called Entrepreneurial Leap. I have a partner in that business, Ryan Henry. So roughly almost the exact same time, I started both businesses with partners.
00:02:02 Gino Wickman
And I have been more engaged in those companies than I wanted to. At the outset, my deal was I'm going to give you each 20 days of my time a year. And it exceeded that. And it's okay. I'm a big boy. I consciously chose to do that. 10 Disciplines got up to like 45 days a year. It is what it is. And so we've been working hard, slogging, busting our butts building 10 Disciplines. Same thing with Entrepreneurial Leap.
00:02:29 Gino Wickman
And I just decided in 2025, I decided this early in the year, that it is time for me to get back to my commitment and even less, because the idea there was that was not a forever commitment. And so we did a nice little deal with Entrepreneurial Leap where we brought in a one-third partner. We almost did that with 10 Disciplines, and that deal died. And we were thankful that it did.
00:02:51 Gino Wickman
But we have hypersimplified the 10 Disciplines business, which you and I are excited about. And we've now turned Entrepreneurial Leap off to this third partner and Ryan Henry, and they're doing a masterful job. So that frees me up. So now with 10 Disciplines, I'm just doing the things I want.
00:03:07 Gino Wickman
So it's a very simple formula for me. All I want to do is three things. I want to create content. I want to teach content. And I want to provide navigation to the leaders in my life.
00:03:22 Gino Wickman
And so said another way, I don't want to have any involvement in any of the day to day of any of my businesses ever again. And I'm done. I just drew a clear line.
00:03:33 Gino Wickman
And so we had some great conversations. Sometimes it got heated, all that good stuff. But nonetheless it's crystal clear as to my limited involvement in each business. And for 10 Disciplines it's doing this podcast, which I love. It's doing our mastermind, which I love. And that's about it. Other than that I'm a silent owner. And I'll show up for owner's meetings.
00:04:00 Gino Wickman
And I'm just thrilled. I feel so good and so free. I'm ready after five years.
00:04:08 Gino Wickman
So yeah, some big, big shedding. And then just again a learning opportunity. When we shed as beings, as driven people, we shed two ways. We're shedding the emotional baggage, the trauma, the ego layer. In addition to that we're shedding the tangible things. We're delegating and elevating. We're chopping off the tangible stuff in our life.
00:04:27 Gino Wickman
And I've just been able to free up what's going to translate into 20, 30, 40 days a year of freedom going into 2026. That's going to create space for me to go where I'm going to go next. And some things are already brewing and I'm just feeling very excited about that.
00:04:37 Rob Dube
Where was the point where you were like, "Enough is enough"?
00:04:40 Gino Wickman
It was spring of 2025. I kind of knew it was coming in 2025. But it was spring that I fully committed to it. But it's probably the beginning of the year that I knew it was coming.
00:04:52 Rob Dube
What were you feeling?
00:04:54 Gino Wickman
Just overwhelmed, frustrated. Anytime I had to touch the day to day it just energetically was like, "Okay I'm done. Enough." It wasn't stimulating me. It wasn't getting me excited like it was before. And so my soul was screaming, "It's time."
00:05:17 Rob Dube
And then how did you mentally and emotionally move forward continuing? I mean is it just in your nature to keep driving? Like, "I'm a little done with this but I'm still going to bring all my energy to it?"
00:05:35 Gino Wickman
That's interesting. So why did I muster it up, or how did I muster it up into the finish line?
00:05:40 Rob Dube
Maybe both. Because I think we all find ourselves in that situation.
00:05:43 Gino Wickman
Listen that's a no-brainer to me. A commitment is a commitment and I would never bail on people. My soul would not allow for that. So when I make a commitment I make a commitment. But just as quickly when I make a commitment that I'm going to stop doing something I honor that commitment as well.
00:06:03 Gino Wickman
So no, I was not going to leave anybody hanging. And there's an old saying that says, "You can live out of balance in life for a period of time as long as you know for how long and why."
00:06:16 Gino Wickman
And so I have this Salvation Day coming on January 1st. And again I don't give a fuck if both companies' leaders run it into the ground. I don't care. I will not step in. I'm good. I'm good. I gave it all I could. Now you guys got to give it all you can.
00:06:36 Rob Dube
Are you noticing any sense of freed energy? Are you running out doing snow angels in the snow or something?
00:06:42 Gino Wickman
Well I made a snowman two weeks ago, so that was fun for the first time in 20 years. We got our first snow.
00:06:57 Gino Wickman
But again I feel it coming. Remember I'm not done. I'm not out yet. I'm still in. But January 1st I'll be out.
00:07:24 Rob Dube
This has been a week of lasts. We had our last L10 yesterday.
00:07:30 Gino Wickman
Yes we did.
00:07:31 Rob Dube
And today is our last planning session.
00:07:34 Gino Wickman
Yes it is. And it feels so good.
00:07:39 Rob Dube
You will be free. Thanks for sharing.
00:07:42 Gino Wickman
My pleasure. All right. So my turn.
00:07:51 Gino Wickman
So this topic came to me 14 minutes ago.
00:07:52 Rob Dube
That's awesome.
00:08:03 Gino Wickman
So Rob, why can't people admit they screwed up?
00:08:34 Rob Dube
The first place I went to is, "Why are you bringing that up?"
00:09:06 Gino Wickman
I believe it is freeing when you screw up to say, "I screwed up." I'm dumbfounded. I can't figure out why 95 percent of the earth can't do that.
00:10:12 Gino Wickman
Think about something you screwed up and say, "I screwed up."
00:10:34 Gino Wickman
It's your ego. It's all fear based.
00:13:44 Rob Dube
Well I have no problem with the word fucked up.
00:13:48 Gino Wickman
The concept.
00:13:53 Rob Dube
Owning it is always healthy.
00:14:50 Rob Dube
I think it's complicated. I think there are lots of reasons people don't own things.
00:16:51 Rob Dube
Anyway that's what came to mind for me, Gino.
00:16:54 Gino Wickman
Love it. I think we should just leave it right there.
00:16:56 Rob Dube
Let's do it.
00:16:56 Gino Wickman
And go get another cup of coffee.
00:17:00 Rob Dube
To you all listening, thank you as always for joining us. We so appreciate it. We'll look forward to seeing you next time. In the meantime stay focused and much love.
00:17:17 Gino Wickman
Thank you for listening in today. We truly appreciate you taking the time to spend with us. Please tune in for the next episode. Until then we wish you all the best in freeing your True Self. Stay focused and much love.
