Gino Wickman (00:00):
Welcome to the Shed and Shine Podcast. I am Gino Wickman. This is where Rob Dube, and I help driven entrepreneurs shed their shit, free their True Selves unlock true entrepreneurial freedom, and shine. We truly appreciate you taking the time to spend with us, and we hope to make a huge impact on you.
Rob Dube (00:21):
Hello, everyone. My name is Rob Dube, and I am here with Gino Wickman. Gino, good to see you. What are we doing today? What is this?
Gino Wickman (00:29):
We are doing something. I know we're doing something. So, this one you always turn over to me to set up, because we call this one the coffee shop conversation. And what this stems from is your, and my, the last 20 plus years of sitting in a coffee shop one to two times a year, sitting there for two to four hours, and just shooting the shit about whatever comes to our minds, and having some of the most amazing, fun, deep conversations on all topics. And we thought, "Hey, maybe this will be fun to do on a podcast." And this one gets great reviews, so we're continuing to do it. And so the way it works is Rob, and I come with topics, we have no idea what the other person is about to bring up just like in the coffee shop. And then we alternate who goes first. I want to go first, so bad today, but I have to play nice, and it's Rob's turn to pick first. So, Rob, the floor is yours. What would you like to talk about here in the coffee shop?
Rob Dube (01:23):
I'd have to take a deep breath on this one, because I really struggled. I would definitely talk about this in the coffee shop, but usually we don't have microphones in front of us at the coffee shop, so it's a little vulnerable I have to tell you. So, let me just jump in, and get it going. So, this relates to something I've been thinking about, in terms of shedding layers. And for many years I've had eczema, and usually when it comes up it's on my torso behind everything. In other words, no one knows what's going on, and it shows up, and it's usually a couple of spots each year. And I've just kind of gotten used to, "Okay, that comes up", and I have had it treated different ways, and I've tried different things, and nothing really seems to work perfectly. But this year I got thinking about whether, or not it was a bit psychosomatic. In other words, my mind is manifesting something physically on my body, and then I got wondering about my ego.
(02:27):
And if my ego is trying to figure out a way to distract me from what I really need to shed. And why I started thinking about it is because this year it's showing up differently. It's showing up, it's a bunch of little dots on my torso, and I am not used to it happening that way. So, I bring that up. I don't know why other than just to say, I think part of shedding layers, and what we can potentially watch out for is how things are showing up, not just in our minds, but also physically, and having that psychosomatic thing. And then I just wanted to share one other thing which I'm working on, and it feels embarrassing to say I've been allergic to dogs my whole life. Everybody has freaking dogs now. I mean, everybody. "Come on over my house." What do I have to say, first thing? "Do you have a dog?" "Yeah, but it's hypoallergenic." "Yeah, sorry. That doesn't work for me for some freaking reason. I don't know why."
(03:30):
And so I've been working with my therapist on this psychosomatic, what I believe could be psychosomatic. And that is this idea that maybe my allergy to dogs has some other deep-rooted thing going on. And I'll just give you an example. When I was a kid, one of my parents would absolutely go insane anytime a dog was nearby, would yell at the dog, scream at the dog, tell the dog to get out of here, and all this kind of stuff. So, I was always afraid of dogs, and I don't even know how to act around dogs. So, I think dogs are picking up on my, you don't know how to act around me energy. Okay, so there you go. There's my coffee shop topic.
Gino Wickman (04:12):
That's so good. So, the first thing I say to you is that sucks.
Rob Dube (04:21):
Thank you, Gino.
Gino Wickman (04:23):
We all have shit.
Rob Dube (04:23):
I love you.
Gino Wickman (04:24):
And then the next thing I want to say to you is I'm bald. I got a bad heart, I get ocular migraines. So, we're human, right? That's what sucks is we're human, and we all have stuff. But I do believe that all of this dis-ease the breakdown of the word disease stems from something going on inside of us. I just strongly believe that just my belief, and there's so much research, and science behind it, so I have a feeling your assumption is correct.
(04:57):
And that's like we keep teaching, listen to your intuition, listen to your gut, listen to your soul. What is it telling you? And I have a funny feeling that there might be a root to that, just my sense. And the dog thing, that's all energy, right? And dogs are so intuitive. I believe that to be a hundred percent true, that the dogs are picking up on your shit. And I think about people that are afraid of dogs, and that those are the people that the dogs keep attacking.
Rob Dube (05:25):
Totally.
Gino Wickman (05:26):
So, it's like they're creating their own thing. But that sucks. I don't know what it's like to have eczema, it's got to suck, but I got a bunch of that sucks too. And we all do. Thanks for sharing. No, I appreciate that. Can I see it? I'm kidding. I'm kidding.
Rob Dube (05:44):
It's funny, you go in the doctors, the skin doctor, and there's all these really bad pictures up on the thing. I'm like, "Wow, mine looks kind of like that guy." But one of the things, I'm not trying to make a positive out of it, but it might sound that way, but I really feel like something's shedding, and I feel like I'm really in tune with it. And so in some strange way, I'm really excited. I'm like, "Okay, bring it. Bring it. I can handle the pain, bring it on. I want to get through this." And with the dog for whatever it's worth, we have a program that we're working on where I'm starting to gently get into touching dogs, learning how to be around them, et cetera, et cetera. And I really, really believe I can kick this dog allergy thing. It's a great, I did an interview with Dr. Andrew Weil, and he was on a plant medicine journey when he was younger.
(06:38):
And at that time he was very allergic to I think it's dogs, and cats. And I think a cat came up to him, and while he was on the journey, and he picked the cat up, and he started hugging it, and he just had so much love for the cat. And he says after that journey, he had no allergies whatsoever. And it was hilarious, because when I interviewed him in the background, he had four of those gigantic really hairy dogs running around. And so he really inspired me that maybe a lot of this is in the mind.
Gino Wickman (07:14):
And then what that makes me think of as well is just admitting it. So, I believe you are shedding it, and it's changing, and something's happening. So, I do believe that. And I think about like you mentioned, your discomfort of sharing that with people listening in on our coffee shop conversation. It's like my heart issue. When I found out I had a heart issue, which wasn't too long ago, it was six, seven years ago, I was so embarrassed, and I did not want to tell anybody. I so embarrassed, because it's like I'm a fucking failure. I'm not perfect. I have a flaw. I wonder, there's got to be a root to that. I'm not saying for you, but for others, and certainly for me is the more I'm trying to protect that, or hide from that, or be ashamed by that, it's only perpetuating the problem.
Rob Dube (07:59):
Definitely.
Gino Wickman (08:00):
And so in that, what it made me think of is the mind, and the energy are powerful. I mean, this is scientific. You can research this I have, but the mind is a powerful healer. And then I wrote down plant medicine, because as crazy as this is the timing, yesterday, I was talking to this fellow driven entrepreneur that was telling me about a medicine journey that he did. And he has had long COVID for four years, three, or four years, got to do the math, but he went, and did a plant medicine journey a year ago, and it was not minor. So, some people just have minor long COVID, some don't have any long COVID issues, but his were pretty severe that they were having an effect.
(08:52):
Same thing in that journey. Something came up, something cleared, and he has not had a symptom since. So, again, but that might just simply be the mind, but let's pretend it is. That's how powerful the mind is. But that's also energy. And so something in there, I don't think you need the plant medicine to do it. I think what that's doing is just showing that it's possible that if we can get to a place, and turn off that ego, and go to that energetic place, remove that block, and the reason we're holding onto that, and remove it, I think the healing begins in both physical, and emotional issues.
Rob Dube (09:28):
Cool. I'll keep you posted.
Gino Wickman (09:30):
Cool, cool.
Rob Dube (09:33):
All right, my friend.
Gino Wickman (09:35):
All right. So, my topic is replacing yourself as visionary.
Rob Dube (09:48):
Wait, am I getting fired right now?
Gino Wickman (09:51):
Yes. But you fired yourself. So, I just want to talk about this, because this has been very cool, and profound for us in the last two to four weeks. And we joke about how I am the hare, and you are the tortoise. So, I move very, very fast, and you move very, very slow. Again, my perception, your perception, but I love how you jokingly, and lovingly call yourself the turtle. And I'm so excited about this that I brought it up to the leadership team yesterday, and I probably shouldn't have, and you, and I have talked about it twice, but so just create a little context. So, we've been together in this partnership for four years. We have really, I believe, created some amazing assets, product services, an amazing group coaching program, an amazing mastermind program. We wrote an amazing book, and I don't feel like I'm saying this from ego, I feel like I'm saying this from what they're telling us. And I think hopefully this will be a great podcast, and get to a lot of people.
(10:57):
So, you had an aha, and you feel like it's time to replace yourself as the visionary. And I've been feeling that same way. And so just so profound how you said, I've been doing some soul-searching, and I think it's time, and it got me excited, so excited that I jumped too soon, talked to the leadership teams, caught them by surprise, but I also secretly feel like that was the right thing to do to get it moving. We've agreed, this might take us a year, but it's a really hard thing to do is replace yourself as visionary. I have done it before. You have done it before. So, ironically, we're two driven entrepreneurs that have replaced ourselves as visionary, which is so rare to have two people in the room that have done it. And I would just love to hear, I just want to get inside of your head because I'm over here getting all giddy excited, and whatever timeframe it takes, it's going to take.
(11:52):
And I believe the right person is going to come to us, and we're going to talk to a lot of people, and we're going to kiss a lot of toads. If you could just walk me through your mental process in coming to that conclusion where you are, or how you're feeling, just if you'll bear your soul. I want to know we haven't had a chance to... What's funny is you, and I, every one of these conversations about the visionary has been through voice text, voice text. We have not looked in each other's eyes in this conversation. We have not verbally talked on a phone together. So, I want to get inside your head.
Rob Dube (12:23):
It's pretty crazy how we do this business via voice text's. Very unique. I do feel like it's pretty effective.
Gino Wickman (12:30):
Yeah, somehow.
Rob Dube (12:31):
But that's a side note. The key thing that kept coming up for me is the word multiplier. And you kept sharing that with me, simplifier multiplier, simplifier multiplier. I don't know if that's common terminology, or not, but you really brought it to the forefront for me in a new way. And I don't know how long you've been saying it, but it's probably been a while. You've been saying it long enough.
Gino Wickman (12:59):
Three, and a half years.
Rob Dube (13:01):
Probably wouldn't surprise me. I don't know. I think it was a series of events where I looked at everything that we built, and I don't want to repeat what you said, but I'll just say I'm proud of what we built, and the feedback we've gotten around it. And I thought, "This is a shame. I think I'm holding this company back actually by staying in this seat, and trying to multiply it in the way that I'm trying to multiply it." There's somebody better with more energy with all the other things that I don't have that's out there. And I believe would enjoy working in this unique type of content that we have. I mean, it's really, I believe to some degree at the forefront of what we're doing here. And so I just had to, and it wasn't hard, and I just don't have ego around being in a role, or anything. I never have.
(14:00):
But the one thing that hit me that I think was the best was I thought to myself, "Okay, it's been about four years", but it took me at my other company at ImageOne. It took me like 25 years to realize, "Rob, don't let it take you 25 years again. You learned the lesson. See how great ImageOne is doing? It's doing way better than you when you were there. Now's the perfect time. You got it all in place. It's solid. Hand it off, let somebody take it to the moon."
Gino Wickman (14:37):
So cool. No, that's awesome. And on the point of simplifier multiplier, just to give a kudos, that's a Dan Sullivan term, which I happen to believe, he has a belief that every entrepreneur is either a simplifier, or a multiplier. You're one, or the other. And I know I'm a simplifier entrepreneur, I've always believed you're a simplifier entrepreneur. So, yes, I've been planting the seed for a long time. I was actually a multiplier entrepreneur building, and growing EOS worldwide because I forced myself to do it. So, I have the capability to be a multiplier entrepreneur. I just don't enjoy it. I don't want to do it, but I sucked it up for 12 years to do it there. I definitely don't want to do it here. And so I just love that you are that open, and honest, and vulnerable, and true to yourself about that. And so now we just need to find our perfect fit multiplier entrepreneur.
Rob Dube (15:34):
Yeah. Let me ask you this because in a business partnership, and then so let me just say from my own side, my own shoes, okay, I'm business partners with this guy who has done 2100 sessions, I think you said it was, and he's seen it all, and it's like what's he seeing right now? And so you see what you're seeing, but to your credit, you seem awfully patient about it. And I'm curious, has there been times where you're like, "I want to strangle you. Will you get out of this role already?" Or are you like, "Well, I'm kind of curious. Maybe he will be more of a multiplier than I think he is", or what's going through your mind with that? By the way, you won't hurt my feelings with whatever you say [inaudible 00:16:20]
Gino Wickman (16:20):
No, I love that you're saying that, and I will be very honest with you. So, to finish that point, though, I think it's time for us to find our multiplier entrepreneur, or visionary. And so yes, I have wanted to strangle you, and I don't know which episode comes when, but I think I will have released my riff on nudging before this conversation. And so I've been nudging you for three, and a half years. So, again, if you listen to that episode, if you didn't, it's in the four things that make you go, huh, episode. And I also crudely describe it as patting you on the butt. So, that's what I do like teaching somebody to ride a bike. So, I've been nudging you all these years, and I have been very patient, because I am patient with this, I believe, where with EOS Worldwide, I drove that fricking business like a relentless obsessed maniac. This one, I am so zen, chill 90% of the time. So, the monster rears its head from time to time, which you've seen. And that's where I've kind of punched in, and provided some multiplier visionary to the company.
(17:37):
But I'm not the company visionary. I'm the content guy. That's my role. So, I've been nudging you, and very patiently I've been nudging you. And if it took you a year, or 10 years, I'm good, because I believe we've created something amazing. I believe it's going to have an impact on the world. This is a 20-year project for me. I hope it is for you, and it's just all an evolution. So, yes, I've wanted to strangle you. Yes, I've been very patient. Secrets out. I've been nudging you, and when I zoom out, and look at this company, and I float above it, and look at what's happened in the last four years, it's like the perfect time.
(18:13):
And I don't think we could have brought on our multiplier visionary one day before this. I still think we're six to 12 months from bringing them on for the future. But I think there's such an amazing foundation, and a great set of products, and services that have been created that now it's time to pour gasoline on this fire, and get it to the world. And we need that person that is built to get themselves out there, and tell the world about it.
Rob Dube (18:42):
I actually love that you brought it up at the L-10 meeting, and-
Gino Wickman (18:47):
Me too.
Rob Dube (18:49):
No, because that's one thing I've learned about you. You talk in one of the episodes, I don't know which one, unfortunately maybe you do, but we talk about open, and honest, and what that means. And man, you bring open, and honest times 10, but it is so healthy, and I've really come to appreciate a deeper meaning of open, and honest. When I was running ImageOne, I always thought we were open, honest, but I don't think we were as deeply open, and honest as we are at this company. I hope they are now, I'm not running it, so I don't really know, but I do know what we're doing here, and we get right to it. Whatever's on the mind, you put it right in the forefront.
(19:30):
And by the way, you're great at asking what people think. It isn't like, "Hey, here's what's going on. Live with it." It's like, "What do you think? What's coming up for you?" So, appreciate that. And just as far, I just want maybe round it out by saying I feel very freed. So, it's a wonderful feeling. It really is. So, yeah, I think once we got to, or I guess I got to the point, and shared it with you, I was very free.
Gino Wickman (19:56):
Awesome. Can I get you another cup of coffee while we're here on the coffee show?
Rob Dube (20:00):
No, I'm good.
Gino Wickman (20:01):
Thanks brother. Thanks for sharing.
Rob Dube (20:02):
All right, my man, and thank you all for listening in today. We really appreciate you, and we're looking forward to seeing you next time. And as always, stay focused, and much love.
Gino Wickman (20:13):
Thank you for listening in today. We truly appreciate you taking the time to spend with us, and please tune in for the next episode. Until then, if you'd like to see where you are on your True Self journey, go to shedandshinepodcast.com to take the True Self-assessment, and receive personalized guidance. If you're all ready to begin your inner world journey with Rob, and myself, please join us for the next round of the 10 Disciplines Group Coaching Program. We wish you all the best in freeing your True Self, stay focused, and much love.
