Episode 3 - GINO AND ROB - SHEDDING AND SHINING
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[00:00:00] Gino Wickman: Welcome to the Shed and Shine podcast. I am Gino Wickman. This is where Rob Dube and I help driven entrepreneurs shed their shit, free their true selves, unlock true entrepreneurial freedom and shine. We truly appreciate you taking the time to spend with us and we hope to make a huge impact on you.
[00:00:22] Rob Dube: Hello and welcome back to the Shed and Shine podcast, where we discuss how looking inward is the key to unlocking true entrepreneurial freedom. I'm Rob Dube, and I am here with my good friend, Gino Wickman. Gino, welcome back. It's great to see you again.
[00:00:40] Gino Wickman: Thank you, Rob.
[00:00:42] Rob Dube: So Gino and I are the co authors of the book Shine, How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom, and we are the co-founders of the 10 Disciplines.
And I know I speak for Gino when I say how much gratitude we have that you have taken the time to listen in today. You have many choices on how to spend your time, and we truly appreciate you taking the time to learn with us. So we are here to make a huge impact on you. That is our goal. So today we're going to discuss shedding and shining.
So Gino, I'm going to throw it over to you by asking you to explain why we decided to call this podcast The Shed and Shine podcast. Now, you described it in our first episode, but I think it's worth repeating at a high level, and then I'll get into a little bit meatier stuff with the shedding and the shining.
[00:01:39] Gino Wickman: Yeah, well, I love this question because, you know, what we did in the first episode is just simply talked about the evolution of the name and the title of this podcast and how we ultimately came to Shed and Shine, but didn't really go deep into why those two words and why those two words are literally perfect.
Okay, so shed and shine. I'm going to break down both. And I would love it if you would kind of hold me to task and fill any blanks that I might miss because I know I'm going to miss a couple blanks because there's a lot I want to say here. And I'll be frank, I could go for one solid hour so I'm going to try and keep it high level as well.
And that's why I may miss a thing or two, but let's start with shed and then we'll go to shine. And so contextually I go into great detail in my second riff on this. So I'm going to keep it pretty high level. But, shedding in its simplest form means that we all have a soul or a True Self or an essence that is who we are.
It's this incredible, powerful power source that burns bright and vibrates very high inside of us. It's just unfortunately trapped in a cocoon, a prison, a shell, whatever you want to call it, that is our ego. And that's our ego hanging on to a bunch of stuff and stories and illusions from the past. And it's hanging on tight because it's just trying to protect us.
And so there we are, there's our soul, there's our True Self trapped inside that cocoon. Shedding is just simply starting to chip away at that cocoon, chip away at that shell. I like to think of it as marble, and there's this masterpiece inside of there that's you, and it's chipping away the marble, chipping away the marble.
And so it's just all about ways to shed those layers, and that's what we're going to be talking about in many of these episodes, All the different ways to shed because it's not one size fits all. And it's also just understanding that we are pure energy. And so that stuck, that shell, that cocoon, it's just a trapped energy.
And that energy will dissipate if you know how to bring it up, focus on it and let it go. We're going to talk about all the ways to shed and we're going to help you shed and you'll literally do some shedding in an episode and we'll do some of that shedding in an episode because we're on this journey with you.
And so that's all the shed stuff. Now, as you shed, then there's the shine, the ultimate outcome. That's when you free your True Self. What we're going to help you clearly see and tap into is that energy source inside of you, because when you free that, you will shine, you will vibrate at the highest level.
You will attract yourself, everything that you want, but it's really understanding how to tap into that. You increase your intuition, your creativity, and that piece that we keep talking about. So there's my best shot at describing shed and shine.
[00:04:34] Rob Dube: I love it. It was high level, just the way I hoped. So perfect.
You know, I'm a runner. So, you know, there was something in the book that we wrote and you really wrote this and I loved it. And it's that when it comes to shedding, you write trying to succeed in life is like running a race in a suit of armor. Now imagine shedding your layers. It would be like running the same race in running shoes, a t-shirt, and shorts.
And so, you know, for me that really resonates because I imagine myself running in a suit of armor and how hard that would be and how light and free I would feel. And you do feel when you start shedding the layers. Now, as far as shining goes, can you talk a little bit about if somebody is thinking in a business sense, how does this help them become a better business person, a better leader, a better entrepreneur?
How is this shine not going to get in the way of that?
[00:05:32] Gino Wickman: Yeah, and this is where I get so excited about what we're doing here, because I do think it's different than the other options out there. And here's why I think it's different - because number one, we are focused on driven entrepreneurs. That's our audience.
Now anyone can listen in. Anyone's going to get great value because all 8. 5 billion people on the planet need to do some shedding, but this is directed at driven entrepreneurs. And so if that's offensive to you or it feels exclusionary, then this probably isn't the place for you. That's just who we focus on.
And so with that focus, that's one reason it makes it a little bit different. Then we're talking about how to tap into that thing inside of you, shed and shine. And so, if we were all monks, this is actually an easier conversation to have because shedding and shining, you get to go meditate for 10 hours a day and do the magic.
Well, we driven entrepreneurs, we've got day jobs as well. And so we're working hard all day. We're building our empires. We're doing the work. We're going to show you how you can still do the work because, again, you are this driven entrepreneur soul that wants to create, needs to create, you're a creative being, you want to work, you want to build, that's what you do. So we're going to help you protect that and do that even better. That's what we call impact.
But we're going to show you how to apply that and live in your world while experiencing this peace, tapping into that thing, shedding all this stuff. So that you can shine while doing your work. And we call the combination of those two things Flowt - F-L-O-W-T - where you're in the flow and you're floating through life.
And so we're going to show you how to still do the wonderful magic and work that you do, but to do it while experiencing peace. We're going to show you how to create time and space in your life as a driven entrepreneur and experience this incredible world of peace.
[00:07:35] Rob Dube: And you know, as I mentioned in the last episode, if you tuned in, you're going to hear a lot of words and you might be thinking, wait, wait, slow down. I'm not following. I need to catch up. Some of you might be right there with us and then there'll be people in between, but just know we're going to keep re-explaining in every episode. You're going to start to get it. It's going to start to click. So just stick with us. And at some point, this is going to become a language for you.
So,I wanted to touch on one of the things that we write about and we talk about often is that when you shed layers, you start making more of your decisions from love, from the inside-out, instead of fear, outside-in. I'm wondering if you could touch on that for a minute.
[00:08:21] Gino Wickman: Yeah, so that prompts three quick thoughts.
Hopefully, I'll remember all three, but I want to start with that word love, because I use that word a lot through all of my building of companies and trauma and pain and drive and all that wonderful stuff. But, to let the cat out of the bag, as I've shed, I've learned and discovered that I'm a cushy love ball. So I'm just embracing that word. Okay. So that scares you. That makes you normal. Cause that scared me in the past too, but that's what I am. And I believe that's what we all are, quite frankly, when we get to that thing at the center. With that said, if we can tap into that and bring that love to the world, I believe every driven entrepreneur on average is touching in a meaningful way at least 200 people on average, some a little less, some a little more, but to bring that to those relationships, to bring love to your company, to your people, to your family, how does it not change the world? So it's about bringing that there. Now, with that said, it doesn't always start there because I believe that most people are making decisions from fear.
They're coming from fear. So when your soul is trapped in that ego, or cocoon, the cocoon is running the show. The ego is running the show. And all of your decisions are going through that ego filter. And so they're being run through this filter of what are they going to think? Judgment, fear, all of that wonderful, scary stuff.
We're going to show you how to shed that so that your decisions are coming from your soul, from your True Self, which again is where that love is. It's an inside-out decision that's love-based as opposed to an outside-in decision that's going through that ego filter and typically coming from fear.
[00:10:06] Rob Dube: And here's something that I would ask the listeners to consider. You make 10 times more decisions than a regular person every single day, and meaningful decisions, not like, what should I have for lunch today? So when you think about the idea that you're making 10 times more decisions, and if all 10 times more of those could be from love. Imagine what an impact you would make. Imagine how you could be more peaceful in your life. So I throw that out there for you to consider and and be thinking about.
[00:10:43] Gino Wickman: If I may, Rob, I want to add something, because I want to expand it, because we're talking about decisions. We're using the word decisions, but now let's add to that thoughts, feelings, emotions, all that stuff, and those things are all coming from love or fear. So we're talking about a monumental shift, not only in decisions, but in your feelings, your emotions, in your thoughts, because most of those are fear-based and we can shift those to love-based. Even just a 10 percent shift to more love-based decisions, thoughts, feelings, and emotions is like literally a tectonic plate shift that will transform your life. Ultimately, we're all charging toward getting to 100 percent of them all being from love. But right now, we're just taking it one step at a time.
[00:11:27] Rob Dube: OK, so I'm curious, these days, how are you doing some shedding?
[00:11:36] Gino Wickman: Wow. Well, just something interesting and very timely. I actually recorded my riffs before what we're doing right now. So my next two episodes of my riffs or, right now, as I think about it, the one that the audience has listened to already, and the one they're going to listen to next week. I recorded those this morning and I don't know how to describe it, but I pulled away from the studio and I shed something there. The beauty of shedding is you don't have to know what it is, but the elation I felt, something was shed during those recordings and I can't even tell you what it was.
So how am I shedding these days? I'm shedding all the ways that people shed, that you out there will learn how to shed. So I shed during meditation, I shed in a studio doing a recording. I may shed a thing or two on this podcast interview, but it's just simply when things come up, I sit with it. I process it. I let it pass.
And sometimes that happens in a minute. Sometimes that happens in a couple hours. Sometimes it's very painful and lengthy. But there's some examples there.
[00:12:47] Rob Dube: Those are great examples. And I mean, I think for those that this is a new concept to the shedding is always going on. It's not a one time thing to shed. And sometimes you shed one thing and that same thing is a loop. It just keeps coming back. And so you just keep being gentle with yourself and you keep shedding and then you start to release. And again, we'll get deeper into these concepts.
[00:13:13] Gino Wickman: But I want to add something because you said we're always shedding.
I want to add something to that because we're always shedding if we create time, space, awareness, and consciousness to do so. In other words, you've got to create the space. We're not always shedding. If we driven entrepreneurs have our head down and we're just working our ass off 85 hours a week, there's no time to shed.
Therefore, we're just continuing to push it down, numb ourselves, and hide from letting it come up.
[00:13:44] Rob Dube: Yeah, you just made me think of something. I was doing some preparation for a meeting I was having and I was looking through one of my favorite books. It's called The Mindful Athlete by George Mumford, and he's such a great guy. He has these five superpowers that he teaches to these high performing athletes.
He was the meditation coach and mindfulness coach for Michael Jordan and Kobe Bryant. And he talks about the importance of what he calls “right effort.” And so, to your point of awareness and right effort, yes, we must dedicate time to this Intentionally.
Now I asked you how you were shedding, I'm curious how you're shining these days and what's that been feeling like?
[00:14:28] Gino Wickman: Well, this one's so timely and perfect because, again, all the way from that studio this morning, you know, I recorded two riffs and I was just on a cloud. The lightness I felt was about maybe 10 minutes after I drove away, but just something lifted, something felt better.
And so when I'm shining, I can feel it in my body. I feel it in my arms. There's like this float thing that happens with my hands and my arms. They tend to wave a little more when I'm shining. For me, my awakening started about four years ago. And so as I look at that whole four years, it's showing up now four years later in feedback from my family and what they're saying about me, how I'm more peaceful, how I'm more loving, it's just showing up in so many different ways.
And what's important is, I'll probably say this too many times to count, but Rob, you and I are on this journey with the audience. So we are not sitting here on top of a mountain saying we're perfect. And so I don't know if what I'm describing is me being a hundred percent of the way there or, I fear I'm like 1 percent of the way there. I'm not saying I figured this thing out. What I'm saying is I'm feeling a hell of a lot more peace in these last four years than I did in the previous 50 years. And so something's better but that doesn't mean I've arrived because there's good days and bad days.
And some days I'm just Flowting and some days I'm sucking my thumb. It's always different but those are some of the ways that I'm shining and I look forward to being on this journey with everyone. Growing and shining together as we free our true selves.
[00:16:14] Rob Dube: So good. All right, Gino. Well, we're going to wrap this one up.
Something that I'm just going to reiterate for the first five or six episodes is just to remind you that each of these podcasts will be on the shorter side. They're going to be around 15 to 30 minutes. And during this podcast, Gino and I will be expanding and providing additional flavor on the concepts from the book Shine, the 10 Disciplines, we'll be sharing new content and every now and then we will bring in a very special guest. It's worth mentioning, as well, that every other episode, as Gino mentioned, he will be doing a solo riff to share what's top of mind for him, new learnings, and personal experiences.
And now you'll understand when he's driving away, he's shedding sometimes as well. So I'll usually be asking the questions and the flow of our conversation will be pretty organic. And so continue to join us each week so you can learn to shed layers, free your True Self, and ultimately shine.
[00:17:18] Gino Wickman: Thank you for listening in today.
We truly appreciate you taking the time to spend with us, and please tune in for the next episode. Until then, if you'd like to see where you are on your true self journey, go to shedandshinepodcast.com to take the True Self Assessment and receive personalized guidance. If you're all ready to begin your inner world journey with Rob and myself, please join us for the next round of the 10 Disciplines group coaching program.
We wish you all the best in freeing your True Self. Stay focused and much love.
