Video Podcast
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[00:00:00] Gino Wickman: Welcome to the Shed and Shine podcast. I am Gino Wickman. This is where Rob Dube and I help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and shine. We truly appreciate you taking the time to spend with us and we hope to make a huge impact on you.
[00:00:22] Rob Dube: Hello, and welcome to the first episode of the Shed and Shine podcast. I'm Rob Dube, and I'm here with my very good friend Gino Wickman. Gino, how are you today?
Gino Wickman: Great, Rob. How are you?
Rob Dube: I'm doing great. I'm so excited that we're doing this together. For those of you that may not be familiar, Gino and I are the co-authors of the book Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom, and we are the co-founders of the 10 Disciplines.And Gino, I know I speak for you when I say how much gratitude we have to the listener. You have many choices on how to spend your time and we truly appreciate you taking time to learn with us and we hope to make a huge impact on you. So now I'm very excited to segue into a discussion with Gino and me about the purpose of the Shed and Shine podcast.
I'll be asking most of the questions of Gino during our time, but from time to time, Gino may turn the tables and ask me a question or two, and I'm definitely going to be interjecting at different times into the conversation because this will be more of a conversation. So, Gino, let's get started. I want to begin by doing the thing that you do best in this world.
I've never seen anyone do it quite like you, and that is providing context. So can you please provide context to this podcast, what the listener will be learning, and we'll take it from there.
[00:01:59] Gino Wickman: Wow. No pressure there. I'll start with one short and sweet statement as I think about what we're about to do here with this podcast and all these episodes. And that is simply to help you out there, the audience, the driven entrepreneur, free your True Self. Okay. And so free your True Self. That's going to be the overriding theme through every episode, everything we talk about, and we're going to go way deep into what that means. Now, in addition to that, then there's this secondary piece.
And this secondary piece is to help you, the audience, the driven entrepreneur, make an even bigger impact on the world than you've already made. And do that with incredible inner peace. And then that leads to the third thing I want to say contextually, and that is to help you clearly see that it is possible to be driven and have inner peace.
That it's not a choice, it's not a one or other thing, you can have both, and it will not zap you of your drive, it will not take away your edge, it will only enhance it even more. And so that's kind of the overriding purpose of why we're doing this. And I'll say one last thing. I would have never thought in a million years we would be doing a podcast.
I can't believe we're doing a podcast but we are so called to do this podcast. I never thought I would be a podcast guest and I've been one 200 times now. And you were the first podcast I ever did. And here we are, shoot forward many years, we're doing a fricking podcast and I'm so excited, nervous, scared to death, but so fricking excited.
[00:04:02] Rob Dube: It's so great. And for the listener, you know, I just want to say sometimes, especially in the early episodes, you might hear some words or phrases and you might be thinking like, what does that mean? Wait a second. I wish you'd explain that more. Trust us. We're going to get deeper into what these things mean. For now, we're just coming in very high level to give you an overview of what this podcast is going to be all about. The other thing that Gino and I wanted to do with you was to share a little bit of our backstory because we have a long history together. We didn't just run into each other recently and put this whole thing together.
We've known each other for quite some time and Gino, I thought I would start. Maybe you can just kind of hop in where you see it makes sense, but you know, I always like to share the story of, you know, that I started this company with my best friend, Joel Pearlman, in 1991. We went eight years and after eight years, we were a mess.
And somebody introduced us to this guy, And he was creating this new process to help people gain control of their businesses. And Joel and I had Gino come in, quite skeptically from my standpoint, to be honest with you. And Gino came in and he really whipped us into shape. It was a game changer for our company.
And I just say this from my heart every time. And as much as I can, Gino, I'm forever grateful for that meeting. I remember like it was yesterday. I don't know if you do, but I do. And I remember our first session with you when I told you I didn't want to spend time on our core values and you begged me to do that.
And it was the best decision I ever made. You know, one of the things and one of the outcomes that happened was a few years after we started working with you, we sold our company and that definitely couldn't have happened. So there's a light, a game changing thing that happened. But along that time, you and I struck up this friendship and we started meeting at a coffee shop.
I think you call them our coffee shop meetings. And I'm wondering if I can bounce it back to you from here and then I'll interject where I think necessary.
[00:06:14] Gino Wickman: Yeah, I appreciate you doing that. Because as I think about our journey together, there's like six major milestones on the journey for me. And I think it's so important.
I love that you're going here first as we set the stage for this podcast. Because our history is so uncanny and interesting for why we're doing this right now. And so, yes, you were one of my first clients. I mean, literally, I think you were one of the first five or 10. And so I was just still figuring it all out with you.
And one of the things I remember is early on, I think in that first year when I would come and meet with you one on one, which I don't do that anymore. And that's rarely done, but I remember so clearly we were having this one on one meeting and I remember how intense you always were. You were always so intense back then.
And I gave you some advice and you asked me a question. I responded, I said, Rob, you're just always like this. And I made this really tight fist. It's great. You remember, like I said, yes, you're always like this, Rob. Just got to get more like this. And you just trying to get you to loosen up. I just couldn't get you to loosen up.
So it's so good to shoot forward where you are now. But so that really stands out for me in a big way. The fact that you're one of my first clients is uncanny. So we've been on this journey together for like 20 something years. It's crazy. And then, the thing I was going to share too, is the coffee shop meetings.
Then we would meet at least once a year in a coffee shop. For three to four hours and we could go eight hours. I mean, it was crazy how we had to stop ourselves. It's like we were still on a stride and we'd had to stop three to four hours in and we would have the most amazing conversations. And in those coffee shop meetings, which went on for like 15 years.
Watching you evolve from that intense dude to the Zen dude that you’ve become. It's so cool though, because it's like a storyboard. These frames of one year snapshots of you growing over a 15 year period. Uh, just so, so amazing.
[00:08:23] Rob Dube: I remember that to this day. And when I would go to therapy early on, I remember sharing that with my therapist. So I remember the fists you held up and how tight you've kind of made your body. So what an impact that had had on me. It's so funny to see you do that again and hear you say it. One of the things that were highlights for me and then we'll kind of move on and get away from the love fest. But I had the great honor to, keynote the 2018 EOS Conference. So again, bringing everythingfull circle. I had started this podcast and you refused to do podcasts. As you mentioned, you've done 200 now, but I begged you. I said, come on, do this with me. And you did, and you trusted me. And we did a really, really amazing podcast, which has been viewed. Tens of thousands of times. And, it was almost two hours and I, you know, it was great to be able to do that in that kind of environment. And then when you wrote that book, The EOS Life, the publisher had me come in and do a long form audio book interview with you. And that's how you and I kind of got to where we're sitting today because after that audiobook interview you and I went out to lunch and I said, “What are you doing with the 10 Disciplines?
I would love to help you take it to the world.” And here we are a couple years later a book about to come out. And we've just been grinding it out together and it's been so much fun
[00:10:02] Gino Wickman: And just to fill in a little color there because I mean those are literally all the milestones that I remember And so I, I have to this day still never done an EOS podcast. So the 20 years of building EOS, I've never done a podcast. And I would have my co-authors do all the podcasts. I didn't ever want to do a podcast. And then when I wrote Entrepreneurial Leap, I decided I'm going to do podcasts. I'm going to do this podcast run. I did 150 Entrepreneurial Leap podcasts, but the very first podcast I ever did was yours because you asked me for years to do it.
I told you no for years. I said, okay, so if I'm ever going to do one, I got to do Rob's after all that. And it was amazing. And so thank you because that's what really helped me get comfortable. Doing podcasts. And then yes, you brought the thing I forgot about it was the EOS conference, and I wanna share this because I think it's so powerful and profound, but when you came and keynoted our EOS conference, the, moderator of the conference, the mc, the guy that runs the show said the most accurate statement about you.
And so you get all done with your keynote, you walk off stage, he comes on and he says to the whole audience, he said, Rob Dube is like, if Sean Penn and the Dalai Lama ever had a kid, it would be Rob Dube because you're the coolest, most Zen guy. So you're just a really great guy to be around.
So now take that and start to shoot forward. Yes. Then we did the long form interview for the audio portion of EOS Life. And that's when you said to me, I would have never expected you to say it to me. I want to help you take 10 Disciplines to the world. And so shoot forward. Here we are. And the last little piece I want to add is, you know, here we are in February 2024, you know, doing this podcast, which I never thought we do.
But we started this business a little more than two years ago. And, you know, we're a true startup. This has been hard getting this message to the world, but it's so cool. Cause we're starting to pick up such steam now, but man, have we. It has been a blast being your partner. It has been a hard journey, but we're just so driven by this passion to get this message to the world. And I'm so thrilled we're going to get it to the world through this podcast.
[00:12:18] Rob Dube: Yeah. So true. Okay. So let's segue. I want to ask you why the name Shed and Shine. And so if you could answer that and then maybe, do we have any other ideas for names? Yeah, the quick history on that one. Did we squash any of your dreams?
[00:12:38] Gino Wickman: Yeah exactly. Oh, yes, you did. Actually, I squashed my dream, if you remember how it went down. I know, you were part of it. Yeah, and I think the reason that this is important is this gets to another reason why we're doing this. So the thought was that the name of this podcast should be the Shed Your Shit podcast.
And it was the Shed Your Shit podcast for a month. We were going to run with that. It felt so good because the Shed Your Shit podcast is that, that is the embodiment of me, my energy, my soul, like, like that's the, if I was ever going to do a podcast at this moment in my life, that's the right name.
So then I'm actually in my Strategic Coach class and just something flashes in about Shed and Shine. And the reason behind it was, you know, is the word shit dangerous and are we going to get filtered? And, and so something about it, while it served me, probably doesn't serve us and it well.
And so Shed and Shine came in. And then the next thing that came in the next day was Shed Your Shit and Shine. And so there were, that was the third evolution. Our team came together. We brainstormed, we then put the word out to our network. The network came back a third, a third, and a third and they equally picked one or the other.
So it was a dead heat tie on all three. And so all of that said. Shed and Shine really probably is the absolute perfect name for a whole heck of a lot of reasons. Yeah,
[00:14:08] Rob Dube: for sure. And in the next episode, we're gonna have a high-level discussion about what does shedding mean? What does shining mean? So definitely tune into that.
So, you know, I was thinking about this for myself and just a little mini history a few years back with the company that I had started that we referenced earlier. My partner and I had done a succession plan and we have a new CEO running the company and, I kind of had a good life and that's the best way I could say it.
I didn't have a lot of hassles. It was pretty simple. I didn't even have to run the company anymore. And, you know, sometimes people have asked me, why am I doing this and, and what's the passion around it? And I don't really have a great answer. And maybe you have a better answer, Gino, but something feels right to me.
It feels like I'm drawn to it. It feels as you and I like to say, there's a knowingness about it. And one thing I do notice is as hard as it is, it is, uh, it doesn't feel hard the way some of my other business experiences have been in the past. So, I'm just feeling very passionate about sharing this message and helping people who are entrepreneurs see things through a different lens.
And so I'm curious, what makes you so passionate about it and what comes up for you?
[00:15:33] Gino Wickman: A bunch of things come up for me, and I'm going to try and remember to say them all because there's like five things. Okay, so I'm going to go in the pecking order they're coming to me, but, you know, I want to start by saying and assuming, you know, not everybody knows us, you know, so these aren't all of our network necessarily listening to this.
Hopefully not. If we do a good job. And, you know, I can speak for you and I'll try to speak for me just to say this quickly. But, but Rob is an incredibly successful entrepreneur, author, podcaster. You built an amazing company. And then you did what every single entrepreneur aspires to do. You were able to step away from your company, replace yourself.
You still own half that company. And you don't have any involvement or responsibility in the day to day. You rang the bell. It's incredible. And again, for me, I created EOS, built a wonderful little empire, sold that business. It still runs and grows at 40 percent a year. It's the craziest thing. So, we're successful entrepreneurs, which leads me to the next point I want to make, and that is the passion is I am obsessed about entrepreneurs.
That's my life. It's my passion. It's what I do. And so in this last three decades of working with entrepreneurs, I'm into this next phase, which speaking for myself, I got to the top of the mountain and I didn't feel as fulfilled as I thought I would. And I had to go inside. And so I just think the time is right.
There's something going on. There's a shift happening in the world for driven entrepreneurs, [00:17:00] this opportunity to go inside and find inner peace. And so now is the time. We are in the right place, right time. And I believe you and I can help them because we are living this firsthand. There's not one ounce of theory we'll be talking about in all of these episodes.
And I can't wait to get into the content and the conversations, but we have to set the stage here. I also want to say, please, everyone listening, read our book, Shine. It's vital in terms of really helping your understanding of what we're going to talk about here. Again, you don't have to, every episode is going to be incredible for you, but please treat that as like the first foundational tool coming into this wonderful experience. And I know I'm forgetting my fifth thing, but it'll come this episode.
[00:17:43] Rob Dube: No worries because we will, we just flow with things for our podcast here. And so if it pops in your head, just interrupt me, but I am going to wrap this podcast up. And so as we segue out and you'll be hearing us on the next one as it's [00:18:00] released, but I just wanted to share with you a little bit of like how these podcasts are going to be set up.
They will be on the shorter side. They're going to be somewhere between 15 and 30 minutes. And as I mentioned during the podcast, Gino and I are going to be extending the book, Shine, and the 10 Disciplines and sharing new content and every now and then we're actually going to bring in a special guest. Every other episode, Gino's actually going to be doing a solo riff to share what's top of mind for him, new learnings, personal experiences. And so you'll be able to listen in to that.
And so the flow, just like you heard here, I'll be asking most of the questions, but overall it'll be pretty organic. So I really hope you'll join us each week so you can learn to shed layers, free your true self, and ultimately shine.
[00:18:55] Gino Wickman: Thank you for listening in today. We truly appreciate you taking the time to spend with us and please tune in for the next episode. Until then, if you'd like to see where you are on your True Self journey, go to shedandshinepodcast. com to take the True Self assessment and receive personalized guidance. If you're all ready to begin your inner world journey with Rob and myself, please join us for the next round of the 10 Disciplines Group Coaching Program.
We wish you all the best in freeing your true self. Stay focused and much love.
